Peter van Stolk is the CEO of Sustainable Produce Urban Delivery or SPUD.ca TM, and Food-X Urban Delivery Inc.
Sustainable Produce Urban Delivery Inc. has expanded into one of the largest online grocery companies in Canada, employing over 700 people across all its markets delivering fresh, local, organic produce and groceries. With a mission of changing the world one bite at a time and a passion for a sustainable food system, SPUD’s goal is to use its connection to local and organic food to help improve the places where we live and work. From this vision, Be Fresh Local Market was proudly cultivated by SPUD, with the first store opening in Vancouver’s Kitsilano neighbourhood in 2015. Be Fresh currently serves six local communities in Vancouver. In 2017, Blush Lane Organic Market joined the SPUD family supporting Edmonton and Calgary across five locations. SPUD is a leader in Western Canada’s local and organic food movement. van Stolk believes: “Food will have the greatest impact on our generation. How we think about food, how we buy food, and how we consume food will change, and we are excited to be a part of this transformation.” Food-X Urban Delivery Inc. is a food delivery platform that allows multiple third-party retailers to access industry-leading technology, warehousing, food preparation and delivery services. Food-X is able to fulfill online orders for all of its customers through purpose-built distribution centers and proprietary route optimized last mile delivery services. Food-X is part of the SPUD integrated food business eco-system that includes online retail, community retail locations, commissary/food preparation services and distribution.
As founder of Jones Soda Company in 1997, van Stolk served as CEO and Chairman of the Board of Directors until 2007. Jones Soda was one of the first consumer branded companies that recognized the potential of Social Media in creating emotional connections with its consumers.
van Stolk has been recognized for his business savvy and innovative branding strategies in various publications such as The New York Times®, CNN®, Wall Street Journal®, Fast CompanyTM, Inc.MagazineTM and People Magazine®. Peter has received numerous business awards including Price, Waterhouse, Coopers’ 40 under 40, Brand Week’s Top 100 Marketer, and was chosen as one of Canada’s Top One Hundred Canadians by MacLean’s Magazine®.